Lighting has evolved

Lighting has evolved to become one of the most vital aspects of any design project and a highly-revered agent in the branding of any development. Without lighting, it wouldn’t be possible to present the fourth dimension of space in a visual manner which we are now accustomed to seeing and experiencing. Lighting SMEs are trying to capture different market segments through product diversification and technological advancements but the global lighting market is highly competitive and fragmented, dominated by a bunch of large multinational companies.

The main objective of this proposal is to intensify the collaboration of the European lighting industry clusters across borders and establish the European Strategic Cluster Partnership – ELCA4i European Lighting Cluster Alliance for Internationalisation to lead international cluster cooperation in fields of strategic interest for lighting SMEs companies towards five third countries USA, Canada, UAE, Saudi Arabia and Japan.

ELCA4i Strategic Cluster Partnership will leverage its clusters internationalization potential through comprehensive joint internationalization strategy development process covering mutual knowledge and trust-building, target third-countries market intelligence gathering, knowledge and capacity building and C2C and B2B matchmaking and cross-fertilization.

ELCA4i clusters aim to create better conditions and mechanisms for their lighting companies to innovate, grow, and compete at a global level. Supporting SMEs in taking a proactive approach to internationalization in the third country markets, making them more strategic in foreign markets deployment, more self-confident but judicious and more successful in the new markets entrance process.