On 2 Dicember 2021 took place the last of the three workshops for lighting SMEs – focused on the North American markets, organized by Rete di Imprese Luce in Veneto, thanks to the support of the ELCA4i project aimed at investigating internationalization opportunities in the extra-EU markets.
The workshop included presentation of the North America market study specifically commissioned by Cluster Lumière and ELCA4i Partners, and a detailed outlook of the market characteristics and trends, commercialisation channels and entry strategies discussed directly with the invited market experts.
2:30 pm – 3:00 pm | Opening and Welcome
Presentation of the north America market analysis
Alberto SOZZA, President Luce in Veneto
3:00 pm – 3:30 pm | Presentation of the ThinkL studio from Vancouver, Canada and opportunities for collaboration with lighting companies
Sebastien PANOUILLE, Lighting Consultant, ThinkL Studio, Vancouver
3:30 pm – 4:00 pm | The Medelhan platform for the world of contract
Valeria SOTERA, Key Account Manager, Medelhan
Lucia SCHITO, Director North America, Medelhan
4:00 pm – 4:30 pm | Services to support Italian companies from Italian Trade Commission, New York
Antonino Laspina, Responsable ITC, New York
4:30 pm – 5:00 pm | Lights of Venice: opportunities of collaboration with the US importer of lighting items
Sami Garshoni, CEO, Lights of Venice, Maryland
5:00 pm – 5:30 pm |Light Fair Las Vegas 2022: opportunities for companies participating in the fair
Lea Trakanos, Executive Director of Customer Relations, Light Fair Las Vegas
Donna McKerrow, Senior Sales Manager, Light Fair Las Vegas
A full day of insightful discussions, networking and very concrete indications for SMEs on how to approach the US and Canada market.